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DIRECTV Deploys TANDBERG
Television Workflow Automation Solution
Other Topics: Satellite IPTV
Broadcast, IPTV HD and SD
Encoders, IPTV Asset Management
TANDBERG Television
September 10, 2007
DIRECTV utilizes the TANDBERG WatchPoint Workflow system to
manage and deliver its new multi-platform on-demand service offering
Atlanta, GA –– TANDBERG Television, part of the Ericsson Group,
today announced that DIRECTV, the leading satellite television
service provider in the U.S. with more than 16.3 million customers,
has deployed the TANDBERG WatchPoint™ Workflow System to enable its
new multi-platform on-demand service including set-top, Web and
mobile content. A breakthrough workflow management and automation
solution, WatchPoint offers service providers and programmers
maximum visibility and control in creating and executing their
digital media strategies. |
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“The flexibility of WatchPoint enabled
us to customize the platform to support our individual workflow
process and make our DIRECTV On Demand service a reality,” said
Hanno Basse, vice president of Broadcast Systems Engineering,
DIRECTV, Inc. “TANDBERG Television simplified a complicated process
by automating our entire on-demand workflow, so we could focus our
efforts on delivering a compelling lineup of video on demand
services to our customers.” DIRECTV’s new on-demand service will
launch this fall and will offer customers access to thousands of
titles, including movies, music and popular television shows through
their DIRECTV Plus HD DVR.
Given the many steps and systems involved in producing, managing and
delivering multi-platform on-demand services, DIRECTV sought a
comprehensive workflow automation solution that would simplify,
manage and reduce costs related to this complex process.
WatchPoint’s open, extensible architecture provides the flexibility
to support service providers’ and programmers’ unique workflow
processes by integrating with multiple in-house, third-party and
other TANDBERG Television systems for content management and
distribution. WatchPoint offers service providers and programmers
the visibility and control to effectively process a variety of
content types for delivery in the multiple formats (e.g., MPEG-4 AVC
high definition and standard definition, Windows Media and Flash
video) required for a multi-platform offering.
“TANDBERG Television’s in-depth understanding of the complexities
associated with the management and delivery of multimedia and
on-demand assets uniquely positions us to provide this market with a
solution that addresses the need for digital media workflow
automation,” said Andrew Rowe, vice president of software product
management, TANDBERG Television, Inc. “We have developed a highly
scalable and flexible solution that integrates seamlessly with our
customers’ existing processes and subsystems, allowing them to
reduce complexity and cost and leverage their hardware and software
investments while freeing them to focus on building new revenue
channels and improving the quality of their service offerings.”
In addition to the WatchPoint Workflow System, DIRECTV utilizes
several other TANDBERG Television systems to deliver its new
on-demand service, including the company’s market-leading advanced
compression and Xport® Producer content production solutions.
About WatchPoint Workflow System
WatchPoint is a scalable workflow management system that streamlines
and automates the creation, management and distribution of media
assets to the growing number of end-user platforms. The solution
enables operators and content providers to maximize the value of
their networks and programming by delivering a compelling,
cross-platform offering for today’s consumers. WatchPoint
dramatically impacts multimedia operations by decreasing costs and
providing greater visibility and control over end-to-end processes.
A highly flexible solution, WatchPoint adapts to customers’ existing
workflow processes and scales in volume and complexity to support
new and expanding service offerings. Its open, extensible
architecture allows WatchPoint to easily integrate with multiple
internal and external systems, including in-house proprietary,
third-party and other TANDBERG Television solutions.
About DIRECTV
DIRECTV, Inc., the nation’s leading satellite television service
provider, presents the finest television experience available to
more than 16.3 million customers in the United States, through
exclusive content, industry-leading customer satisfaction (which has
surpassed cable for seven years running) and superior technologies.
Each day, DIRECTV subscribers enjoy access to over 250 channels of
100% digital picture and sound, exclusive programming and the most
comprehensive collection of sports programming available anywhere,
including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®. DIRECTV (NYSE:DTV)
also leads the digital television technology revolution with
exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive
and YES Network Interactive and will soon have the capacity to offer
over 150 channels in HD. For the most up-to-date information on
DIRECTV, please visit directv.com.
About TANDBERG Television
TANDBERG Television, part of the Ericsson Group, delivers the
multimedia technology and expertise that is moving digital video
forward. Whether it’s advanced compression systems, on-demand or
interactive television, the company’s award-winning solutions are
used by the world’s leading network operators, broadcasters and
content owners to deliver new viewer experiences and advertising
opportunities. With a broad suite of open, standards-based products,
TANDBERG Television offers the highest quality digital TV solutions
including IPTV, HDTV, mobile TV, video-on-demand, advertising
on-demand, and interactive TV applications. For more information,
please visit www.tandbergtv.com. |
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