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Smoke & Mirrors Chooses
Digital Rapids Encoders
Other Topics: IPTV Belgium,
IPTV Set Top Box Solution,
IPTV Broadcasting Event,
Web TV Channel,
Digital Interactive Television System
Digital Rapids
November 29, 2006
Passfield, UK - Smoke & Mirrors, the internationally renowned
post-production company, has purchased Digital Rapids’ StreamZ
encoder, to add to the four units they already have in operation at
their London offices.
Providing a wealth of experience and knowledge in full service
post-production, all Smoke & Mirrors’ sites are fully networked,
enabling facilities to share resources and expand local capacity.
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Following increased
requests from clients to see work in progress digitally, both online
and via DVD, Smoke & Mirrors looked for a solution. With primary
input and output formats of MPEG, QuickTime and Windows Media, most
software-based products were too slow and so they looked for a
hardware-empowered solution that would fit their demanding
turn-around times.
The StreamZ units have seamlessly integrated into their video and IP
networks, leading all their encoding requirements. Principally they
deliver work in progress for clients, varying from low res web
encodes, to higher quality encoding for DVD. They also produce
broadcast deliverables such as 25/50Mbit I-frame MPEG.
According to Penny Verbe, CEO, Smoke & Mirrors, “We chose Digital
Rapids StreamZ primarily for the ability to encode in real time and
the superior quality of the encoding produced. StreamZ is essential
to handling work in progress, allowing us to meet increasingly tight
deadlines. We believe that this area of our business will continue
to grow and have recently installed further systems in our New York
office.”
StreamZ encoding solutions combine powerful hardware for video and
audio capture and pre-processing with the intuitive Stream software,
delivering real-time, multi-format media encoding, transcoding and
streaming. The advanced, hardware-based video processing features –
including motion adaptive de-interlacing, scaling, filtering, and 3D
motion-adaptive noise reduction – enable optimum quality and the
most efficient use of bandwidth in the compressed result.
About Digital Rapids Corporation
Digital Rapids is a leading developer of professional hardware and
software solutions for video ingest, encoding, transcoding,
protection, streaming, and delivery. Digital Rapids offers solutions
that scale from individual applications to enterprise and global
workflows, with the proven expertise to help our customers maximize
their productivity and the value of their content in the evolving
digital media market. Digital Rapids products integrate seamlessly
into new and existing post production, broadcast, institutional and
media distribution environments, dramatically increasing the volume
and quality of media produced while lowering overall costs. Digital
Rapids Corporation (www.digital-rapids.com) is headquartered in
Ontario, Canada with sales offices in the United States, the UK and
Australia.
Copyright 2006 Digital Rapids Corporation. All rights reserved.
Digital Rapids, the Digital Rapids logo and StreamZ are trademarks
or registered trademarks of Digital Rapids Corporation. All other
trademarks are the property of their respective holders. Features,
pricing, availability and specifications are subject to change
without notice. |
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