Orca Interactive Selected
by Sonaecom for Portugal's First IPTV Service
Other Topics:
IPTV
Conditional Access, Mobile TV
Solutions, IPTV Embedded
Application Solution, IPTV AVC
Video Encoder Decoder, SIP Based
Multimedia Applications
Orca Interactive
November 28, 2006
Clix SmarTV Assumes IPTV Service Control, Independence and
Flexibility With Orca's Latest RiGHTv Release
Ra'anana, Israel –– Orca Interactive (LSE: ORCA), a global market
leader in developing middleware and applications for IPTV, announced
today that its IPTV middleware – RiGHTv has been deployed for the
first IPTV service in Portugal by Clix, the mass market brand of
Sonaecom, a major telecommunications provider.
Clix SmarTV will offer live broadcast television and radio channels,
an electronic programming guide (EPG), video on demand (VOD) and
subscription video on demand (SVOD). The service has been
successfully deployed in the cities of Lisbon and Porto. All major
cities in Portugal will be covered in the full commercial deployment
that is expected to reach a large subscriber base in 2007. |
Sonaecom is using
Orca's RiGHTv release 4.5 that includes such benefits as:
- Accelerating the time to market
of new IPTV applications and services by using Orca's IPTV Service
Delivery Platform (SDP)
- Enabling rapid User Interface
modifications and STB porting via the RiGHTv Subscriber User
Interface Software Development Kit (SUI SDK)
- Complete integration into the
operator's OSS / BSS environment using standards-based APIs
- Robust integration with Video
server and CA / DRM
- A rich interactive TV
application suite
To provide Sonaecom with a solution
at a short time to market, RiGHTv plug-in architecture allowed rapid
integration and central management of value chain components. The
solution value chain includes Amino and Kreatel/Motorola set-top
boxes, Tandberg's SkyStream encoders, Kasenna video server, and
Widevine content protection over the network architecture of Huawei.
"Orca's flexible middleware allowed us to develop our own user
interface that fits the Portuguese market, and promotes and
differentiates our brand," said Susanna Barbato, Managing Director
of IPTV services at Sonaecom. "Due to its openness we were able to
preview a number of value chain components during trials to achieve
a best of breed solution."
"Sonaecom wants service flexibility and independence, this was a
major factor in their choice of Orca," said Haggai Barel, CEO, Orca
Interactive. "RiGHTv's SUI SDK has given Sonaecom the ability to
develop their own SUI on various STBs, the middleware's APIs allowed
them to conduct the CRM and billing integration, and they were able
to independently install the solution on their preferred hardware
platforms that were not certified by Orca prior to the project.
Sonaecom also upgraded to the latest RiGHTv version on their own."
About Orca Interactive
Orca Interactive (LSE-ORCA) is a leading provider of IPTV middleware
and applications for broadband network operators and service
providers. Orca enables triple-play providers to deliver a full
array of attractive video-over-IP services that generate new revenue
streams and strengthen customer loyalty. Leveraging a flexible telco-grade
middleware platform, Orca empowers operators to deliver broadcast
TV, video on demand (VOD), personal video recording (PVR), home
media and other compelling interactive services. Orca's SI-enabled
solutions are designed for easy outsourcing of integration services
by an operator's preferred systems integrator. Orca has formed
strategic partnerships with leading players across the IPTV value
chain to ensure best-of-breed solutions with low total cost of
ownership. For more information, please visit
www.orcainteractive.com.
About Clix
Clix is a brand of Sonaecom, the sub-holding of the Sonae Group for
the area of Telecommunications, Media and Software and Information
Systems. The company plays an active role in the integrated
management of the several business units that compose it,
identifying and building on existing synergies and the company's
growth potential.
Sonaecom operates in three main business areas: Telecommunications (Optimus,
Novis and Clix), Media (Público) and Software and Information
Systems (WeDo, Bizdirect and Mainroad).
Sonaecom's main goal is simple and ambitious: to become the leader
in the supply of integrated telecom services in Portugal.
Sonaecom is currently one of the main communications traffic
generators in Portugal. Its strategy of having its own national
telecom infrastructure was born from the inherent need to guarantee
the reliability and quality of its network, minimizing costs
associated to traffic management. |