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IPTV Middleware Strategies

 
IPTV Forum Lisbon Seeks the Industry Expertise of Orca's Sefy Ariely to Speak on Middleware Strategies for IPTV

Other Topics: Video over Internet Protocol Solutions, MIMO Video Development

Orca Interactive
November 21, 2006

Ra'Anana, Israel -- Orca Interactive (LSE: ORCA), a global market leader in developing middleware and applications for IPTV, announced today that Sefy Ariely, Vice President of Sales and Marketing, is a featured speaker at the IPTV Forum taking place Nov. 27-30 at the Sana Lisboa, Lisbon.
 
 
Ariely will deliver the presentation "Optimizing Middleware Strategies for IPTV" on Monday, Nov. 27 at 4:30 p.m., as part of a session on technical strategies. The presentation will focus on the role of middleware, the importance of an effective subscriber user interface, IPTV business management and how to drive revenues. Ariely will illustrate important business management tools for IPTV and explain what a service delivery platform is. He will show the audience how to respond to market needs and by drawing insight from Orca's active worldwide deployments, Ariely will talk about key success factors in real live deployments.

An IPTV expert with extensive experience since the beginnings of the industry, Ariely has been a speaker at numerous events over the past years. He has held a succession of positions in the company during the last 8 years and has recently assumed the responsibility to lead a consolidated Sales and Marketing department that will focus efforts on expanding Orca's customer base and strengthening the competitive edge of these customers by equipping them with an expanding array of well-defined services.

Co-located with IIR's Optimising DSL, the IPTV Forum Lisbon will provide in-depth analysis of all the key issues involved in optimising IPTV strategies by drawing upon experience from top IPTV experts, such as telecom operators, broadband service providers, content producers, vendors, systems integrators and broadcasters. IIR's past Broadband events are attended by thousands of strategic figures from Europe, Asia and the USA.

About Orca Interactive
Orca Interactive (LSE: ORCA) is a leading provider of IPTV middleware and applications for broadband network operators and service providers. Orca enables triple-play providers to deliver a full array of attractive video-over-IP services that generate new revenue streams and strengthen customer loyalty. Leveraging a flexible telco-grade middleware platform, Orca empowers operators to deliver broadcast TV, video on demand (VOD), personal video recording (PVR), home media and other compelling interactive services. Orca's SI-enabled solutions are designed for easy outsourcing of integration services by an operator's preferred systems integrator. Orca has formed strategic partnerships with leading players across the IPTV value chain to ensure best-of-breed solutions with low total cost of ownership. For more information, please visit www.orcainteractive.com.

Investor contact:
Haggai Barel
+972-9-7699444
IR@orcainteractive.com Press contact:
Alex Crabb
ink Communications for Orca Interactive
+1-617-488-0988 ext. 7
alex@theinkstudio.com

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